In the Stone Age of music when records still ruled the airwaves (when there were even still airwaves to be ruled!), managers used to pay the owners of jukeboxes cold hard cash to put their clients’ records inside (one of the more famous stories involves Tony Bennett and his mafia connections). This was before there was a radio was in every home, so if you wanted to hear the latest hits, you’d have to go down to the local ice cream shop and plop your money into the jukebox to hear what was hip. And whatever was in the jukebox, that’s what you heard. In essence, buying the plays controlled what became popular.
The practice continued when radios became the next big rage, with managers and record labels paying Disc Jockeys to play their artists’ songs on air, something that led to the big names in the music of yesteryear being as popular as they are today. Elvis, the Rolling Stones, Muddy Waters; no artist would’ve have gotten nearly as big as they did without having a few palms greased along the way.
A New Twist on Old Thinking
And things continued that way until we came to the era where we were just a few years ago with artists not even having a shot at getting on labels because of the greed of corporate America. It wasn’t just handouts to local DJs or jukebox owners; you had to sell your soul to the company itself if you wanted to get a record deal. The record companies had the radio stations and music video stations in their pockets and that’s something that music should never be about. With the advent of downloading, pirating, file sharing, Limewire, the greed of Napster and lawsuits of bands like Metallica striking back at the heart of the fans, a new way to share, collaborate and listen to music had to be invented. A way that put the control back into the hands of the fans where it belongs.
Weeding Out the Bad Seeds
So, what does this all have to do with Elvis and jukebox buying? Well, now that Spotify has provided the medium for fans and artists to share their music, it’s come to the point where you have to promote your sound by getting fans, getting likes and getting plays. Now, you can do this the old fashioned way, but one of the problems with Spotify is that it lets just about anyone have an equal shot at making it big in the music industry. While this might not sound like a bad thing off the bat, consider the following: Your band, making brilliant, cutting edge music, out there touring and playing every gig you can get, sweating your fingers to the bone and pouring all the emotion you have into each song has just as much chance at getting Spotify plays as your little brother Jimmy banging two bricks together in the backyard as your mom videotapes it for your uncle.
Buy Spotify Plays:
When you buy Spotify plays, it gives you the leg up that you need in this industry, without which, you may as well go bang bricks with Jimmy in the backyard. Happy Streaming!